Adopting a flexible pricing strategy is a powerful marketing tool in competition. Establish a marketing network that will benefit wholesalers and agents. The implementation of the professional management of the lubricant industry, can be multi-level wholesale, multi-level agency, direct sales to large users, and deal with all kinds of relationships between distributors. The packaging should pay attention to protection, aesthetics and anti-counterfeiting. It should also focus on convenience and practicality. A variety of products based on small packages should be developed to increase consumer appeal. Should pay full attention to the key links in competition, such as packaging, services, user consulting, financing, logistics and distribution, so that marketing behavior can ensure continuity and integrity.
Market development trend today. The competition situation after entering the WTO. After joining the WTO, all parties involved in market competition have the same rights and obligations as those enshrined in the WTO's general rules; the pressure of market competition has forced domestic companies to accelerate the pace of innovation, improve product quality and grades, and increase their competitive strength; Improper or administrative interventions will be abandoned in the fierce market competition.
Foreign high-end electromechanical products will enter China in large quantities. The consumption of island gear lubricants will increase substantially; the lubricants export tax rate will be reduced from the current 9% to the international level of 6%, which will further stimulate the import of lubricants. The reduction of import taxes is beneficial for domestic companies to purchase raw materials globally and introduce advanced technologies and equipment. Similarly, the low-tariff treatment enjoyed by the member countries of the WTO will help domestic companies expand their international markets, improve the structure of their export products, and expand their export scale.
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