Fresh E-business-driven cold-chain development 2014 was an explosive year for fresh e-commerce. Currently, the largest blue ocean market of e-commerce is fresh agricultural products. After nearly one year of fermentation, fresh e-commerce companies will usher in peak next year. Considering e-commerce attaches great importance to the user experience, circulation of agricultural products will form rigidity to cold-chain logistics. demand.
Fresh e-commerce is the biggest driver of the cold chain industry chain. This is because, first of all, the basic driving force of cold-chain logistics is the improvement of spending power. After the average per capita income reaches 4,000 US dollars, the cold-chain consumption capacity and willingness will increase substantially; and food safety and agricultural product price increase will also stimulate the demand for cold-chain logistics. . Secondly, after e-commerce enters the fresh market, its emphasis on customer experience requires that all the goods sold from the place of production to the terminal delivery are strictly under the condition of cold chain, leading to a rigid demand for cold chain logistics of agricultural products circulation, and then pulling the cold chain. Delivery, production cold chain (medium and small cold storage) and cold chain trunk (large and medium cold storage) construction.
With the development of e-commerce, the growth in the demand for fresh products has aroused the ambition of the industry giants to enter the cold chain logistics. Ali, SF, and Jingdong competed in this area. At the same time, the traditional food industry giants are not far behind and have launched their cold chain routes.
Leveraging the Policy Cold Chain Outbreak Currently, the integrated cold chain circulation rate in China is only 19%, while the cold chain circulation rate in developed countries such as the United States and Japan has reached more than 85%. In other words, only the transformation of existing logistics facilities will include large investment needs. Since 2013, the growth rate of China's cold chain logistics industry has been about 20%, especially since July and August. Industry fixed asset investment increased by 24.2% year-on-year, showing a trend of accelerated growth.
According to statistics of the China Logistics Association Cold Chain Commission for public-purpose cold storage (excluding self-built enterprises) of more than 1,000 tons of single-unit municipalities, cities of provincial capitals and cities under separate planning in the country, public cold storage of municipalities directly under the Central Government, capital cities, and cities under separate planning A total of 9,827,300 tons, 24.54 million cubic meters, according to which the country's public cold storage of a total of 26,370,900 tons, equivalent to 7,272,700 cubic meters, has exceeded the "Twelfth Five-Year Plan" goals.
At the same time, 7 of the Central No. 1 documents this year involved cold chain logistics, such as accelerating the construction of agricultural product retail markets with urban standardized food markets, fresh supermarkets, and urban and rural market markets as the mainstay; Facilities, and the establishment of agricultural products processing industry to provide subsidies. In addition, the new edition of gsp ("Pharmaceutical Business Quality Management Practice") was formally implemented on June 1st. There are 40 articles involving 187 cold chain management in total, and an additional 7 billion yuan will be added to the cold chain technical equipment market. Essence Securities analyst Wang Shuwei believes that with the rapid development of the cold chain home delivery market and the pharmaceutical cold chain market, the cold chain supply chain is becoming more and more perfect. It is expected that the cold chain logistics industry will maintain an increase of around 20% in 2014.
Refrigeration equipment presents a trend of accelerating growth. Specifically, the cold chain logistics network is divided into two parts: cold chain delivery and cold chain trunking. Cold chain delivery belongs to express delivery and LTL logistics, while cold chain logistics involves asset-based supply chain management and Three-party logistics. The former main growth comes from e-commerce and online transactions. Alibaba estimates that in 2013, the sales of agricultural products of various platforms in Ali will reach 50 billion yuan, and it is expected to reach 100 billion yuan in 2014, which is equivalent to the turnover of Taobao's entire network in 2008. Fresh categories (seafood/aquatic products, fresh fruits, etc.) are the fastest growing categories of agricultural products in 2012, an increase of 42.06% year-on-year. In 2013, the increase in fresh product categories is expected to exceed 300%.
According to the experience of ocado, a British fresh e-commerce provider, expanding the investment in cold chain equipment (the essence of the expansion of the cold chain distribution network) is a prerequisite for the growth of e-commerce sales. According to its calculations, the scale of small and medium-sized cold storage required for cold chain delivery will reach 900- 12 million tons by 2015, with an investment scale of 270.3-36 billion yuan.
The construction of cold chain lines is mainly undertaken by large-scale agricultural food companies. At present, Yurun Agricultural Products, Runheng Logistics, Xinjiang Jiuding Agricultural Group and many other companies have proposed a total capacity of 10 million tons of cold storage capacity by 2015. Among them, the â€œ333â€ plan of Yurun Agricultural Products is the most striking: in the nine large logistics regions of the country, a supply chain logistics system with large logistics centers as its axis and agricultural product bases and sales areas as its nodes has been initially established.
It is estimated that by 2015, there will be 15 operational projects with an annual transaction volume of 200 billion yuan. In the future, the â€œ333â€ strategic development plan will be fully realized: the network will cover 30 provincial capital cities, 300 prefecture-level cities, and 3,000 bases. In addition to traditional transportation, Yurun Agricultural Products has also reached a cooperation agreement with Tielong Logistics. The construction of the cold chain line of Chengdu-Xi'an-Shenyang has basically been completed.
In general, in 2014, cold chain logistics, as the high-end industry in the logistics industry, will be the focus of direct investment. The e-commerce of agricultural products will break out soon and the construction of supporting cold-chain logistics will also enter the peak period. As a result, cold-chain investment is in a period of cyclical boom, and capital competition amplifies the market of cold-chain equipment.
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