The tidal wind direction of the constructor has been changed to the Zhejiang market to open up the market


China News Service May 30th According to the China Business Report, the ever-increasing barriers to entry and the increasingly fierce competition have allowed the investors in Zhejiang-related industries who have had their dreams of making cars to recover from hot money to gradually calm down.

“A friend made a steel business a few years ago and he has a billion dollars idle. Because he has a supplier relationship with auto manufacturers, he also wants to cut into the field of commercial vehicle manufacturing,” said an insider of a vehicle manufacturer in Zhejiang. , "But it is different from the previous idea that the capital of an outsider was built by relying solely on strength alone. He wanted to find a vehicle manufacturer with a certain scale to do the job together." On the one hand, he can borrow the other's brand and market power. Reduce the cost of entry; on the other hand, when the operation of the company is unsuccessful, it is also easy to withdraw quickly and resolve some of the investment risks.

This change in thinking is inseparable from the environmental changes in the automotive industry. After experiencing the "Oxs Incident," the concept of consumers is gradually maturing, and brand influence has been revealed in various market segments such as passenger cars and commercial vehicles. The living space of new brands has gradually narrowed.

Most of the amateur builders who swarmed in 2003 adopted the strategy of “seeing while walking”: to put the plate first and then to test whether there is room for further upward movement; if the situation is unfavorable, it will be thrown to the next person. However, under the premise that large-scale automobile enterprise groups and second-tier companies have already completed their respective industrial layouts, this kind of thinking is difficult to implement. "Some projects have been looking for the next family for more than half a year, but no one is willing to accept the offer." According to informed sources.

The risk of entering the car manufacturing industry is increasing. "In 2005, many auto companies had zero production and sales. Two to three years ago, this foreign capital was still a good entry opportunity. Now it has become a black hole in capital," said one industry insider. A person from a Zhejiang enterprise who has worked so hard to get into the vehicle manufacturing industry also stated: “When talking with the person in charge of the Zhejiang enterprise that has already entered the vehicle manufacturing industry, everyone has a feeling that it is very tiring. However, it has already invested assets and some inputs. Already accounting for a considerable proportion of the total assets of the company, there is only one way to go in the end.” This situation also eliminates the urge to wait and see the Zhejiang component companies' carmakers.

“Only the joint venture between Yunding Auto Parts Co., Ltd. and China FAW Group was established in Rui'an. In July last year, a special vehicle manufacturing company was set up by Genting Holdings with 80% of the total. It plans to produce 10,000 dump trucks and vans annually, and new products will not be available until next year. Only released in the first half of the year," said a person from the Rui'an City Economic and Trade Bureau.

In the peak period of the domestic auto market in 2003, driven by the concept of “industry-related diversification”, there were 40 auto parts companies in Zhejiang that wanted to enter the vehicle manufacturing industry. In Ruian City, Zhejiang Province, which is known as "the capital of China's automobile and motorcycle fittings," there are naturally many people who want to enter the vehicle manufacturing industry.

"A lot of relatively large parts and components companies have found that there is a large profit margin in the vehicle manufacturing industry when they are supporting the domestic vehicle companies. Under the demonstration effect of the success of Geely Automobile, everybody wants to make a profit and to make profits. Raise the industrial level.” An automobile and motorcycle fittings company official in Ruian revealed that at the time, a vice governor of Zhejiang Province came to Ruian to inspect the parts and components company when he promised that: as long as the qualified parts and components companies can consider the car project, the government will Land use policies are taken care of.

However, since 2004, the state has made stricter entry requirements for vehicle manufacturing, and parts and components companies that are eager to try full-scale vehicle manufacturing have accidentally suffered setbacks. Since then, the situation seems to be increasingly detrimental to new businesses. “In 2005, there were only 500 mu of land for planning in Rui'an, of which only 140 mu was used for industrial use.” Zhang Jinmu, executive vice president of Ruian Automobile Auto Parts Industry Association, said that the entire vehicle “every time, geographical location, and people” are the same. Do not have.

However, Sai Weng lost his horse, knowing what to do and what to do, many parts and components companies, after dismissing the idea of ​​entering the vehicle industry, have focused more on market development in this area.

Since the 1990s, Zhejiang Wanxiang Group, the giant of the domestic spare parts company that had been cultivating the dream of building a car, temporarily chose to give up because of strict controls on the automobile industry at that time, and instead switched to electric vehicle R&D and manufacturing. "But, according to me and the person in charge of Wanxiang Electric Vehicles, Wanxiang will pay more attention to the parts and components industry in the future," said an informed source. Wanxiang is currently actively preparing to acquire some of the assets of Delphi North America in order to expand its advantage in the component sector. (Chen Haisheng)


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